Emergency Fulfillment during the Peak Season of Cross-border Sales: Ensuring Full Trucking Capacity for Black Friday and Cyber Monday

Customer background

A full-category cross-border bestseller, covering multiple categories such as clothing, home furnishings, and 3C products, with full coverage in the West, east, and South of the United States. During the Black Friday period, the order volume soared by 300%. Due to insufficient delivery capacity, a large number of orders were delayed, and the store's rating dropped.

Core pain point

1. During the peak season, the entire network's transportation capacity is in short supply. The premium for finding a vehicle temporarily exceeds 30%, and the delivery time cannot be guaranteed.

2. There is a concentrated surge in multi-warehouse orders, with low sorting and loading efficiency, and a serious backlog of orders.

3. There was no local emergency response for abnormal orders, and the number of after-sales complaints soared.

WEDO customized solutions

1. Pre-reserve transportation capacity: Lock in the dedicated transportation capacity of self-operated and contracted fleets one month in advance. No price increase and no quantity limit during peak season.

2. Efficient sorting and fulfillment: Add dedicated operation teams for peak seasons, operate 24 hours a day without interruption, and sort and dispatch orders on the same day.

3. Local emergency response: The local customer service team in the United States is responsible for coordination. Abnormal orders will be responded to and handled within 2 hours, with real-time progress synchronization.

Implementation results

During the Black Friday period, a total of over 800 vehicle trips were dispatched, and the order fulfillment time was 2 to 3 days faster than that of competitors. With zero delay and zero backlog, the store's positive review rate has remained above 4.8, successfully helping customers retain their peak season traffic and sales.